Vodafone Spain announced today that it has entered into a pact bring Netflix to its Vodafone TV subscribers when the streaming service launches in Spain in October. It is the first pay TV provider to agree to carry Netflix in the country.
Vodafone customers will be able to watch on their TVs using the Netflix app on their set-top boxes. They will also be able to find titles using the search engine or recommendations section of the Vodafone service.
Vodafone Spain is part of Vodafone Group, which offers mobile services in 26 countries and fixed broadband services in 17. It has 55 partner networks worldwide.
Netflix will bring its subscription streaming service to Spain in October, the company’s CEO Reed Hastings said in an interview with Spain’s El Mundo.
Upon launch, users in Spain will have access to a broad, but limited, selection of TV shows (including Netflix originals) and movies in HD and even 4K, on a number of connected devices. For many programs, users will also have the option to watch in English or subtitled or dubbed in Spanish.
“I think Spain is going to be one of our most successful countries,” he said. “There is a very high penetration of broadband internet, and people…have shown they are interested in our product.”
A price has not been set yet, but Hastings indicated that it would be priced similar to what subscriptions go for in other European countries at the moment.
The Spain launch comes as Netflix moves aggressively on its global expansion plans. Previously, Hastings and Co. have said they want to be in 200 countries by the end of 2017.