Netflix, Crackle Are Going to the Primetime Emmys (Again)

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Nominees for the 66th Annual Primetime Emmy Awards were announced this morning, and as expected Netflix is in the fold with major nominations for both “House of Cards” and “Orange Is the New Black.”

“House of Cards” and “Orange Is the New Black” received a nomination in the Drama and Comedy Series categories, respectively. “House of Cards” will go up against “Breaking Bad,” “Downton Abbey,” “Game of Thrones,” “Mad Men,” and “True Detective,” while “Orange Is the New Black” will contend with “The Big Bang Theory,” “Louie,” “Modern Family,” “Silicon Valley,” and “Veep.”

In total, Netflix earned 31 nominations, including Kevin Spacey for Lead Actor in a Drama, Robin Wright for Lead Actress in a Drama, and Taylor Schilling for Lead Actress in a Comedy. Ricky Gervais, whose “Derek” is a semi-original for Netflix, was also nominated for Lead Actor in a Comedy. In total, “House of Cards” netted 13 nominations, while “Orange Is the New Black” earned 12.

For context, though, HBO received 99 nominations this year, including 19 for “Game of Thrones.”

Netflix wasn’t the only digital company recognized. Sony’s ad-supported streaming service Crackle picked up a nomination for Jerry Seinfeld’s “Comedians in Cars Getting Coffee,” which received a second consecutive nomination in the “Outstanding Special Class – Short-Format Nonfiction Programs” category.

Other digital programs/projects recognized by the Television Academy include the digital hub for “Late Night with Jimmy Fallon” and President Obama’s interview with Zach Galifianakis on the comedian’s Funny or Die series “Between Two Ferns.”

Hosted by Seth Meyers, the 2014 Primetime Emmy Awards will be broadcast live on NBC on August 25.

We will publish a list of all of the digital nominees and digital categories shortly.

For the emerging class of “TV shows” being distributed via the internet (technically referred to as over the top), “Orange Is the New Black” will be celebrated as the watershed moment when the best of what (used to be called) TV has to offer can only be seen via such new, unwired video distributors as Netflix, Hulu, Amazon, YouTube, and (perhaps) Apple. Man the lifeboats — a sea-change has arrived.

As superhuman sagas go, “The Edge of Normal” is a clever but sometimes clunky web series that centers on a group of L.A. teenagers who take care of each by unleashing their secret powers which seem very au courant as secret powers go. Natalie, the central character, is barista by day, bearer of telepathic gifts by night (well, daytime too). Evey, the brooding blonde who wanders onto the scene fresh from a schoolyard disaster, can change the course of events by uttering what amounts to a power of suggestion. Gretchen can remotely control electrical devices (great for Radio Shack work), Riley is a shapeshifter (which I think is way cool), Kris is a human transducer (she shoots off electrical current) and young Kimmi can see the future. A fun group we have here. Teenage girls who swoon and stand in line to see Twilight and other video things that go bump in the (day and) night will find “The Edge of Normal” must-see TV.

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